Biba is a prominent Indian fashion brand that has carved a niche for itself in the world of ethnic wear. Founded by Meena Bindra, Biba has become synonymous with vibrant and contemporary traditional clothing for women. With a rich tapestry of colors, intricate designs, and a fusion of modern and classic aesthetics, Biba’s collections offer a wide array of options, from elegant sarees and salwar suits to trendy kurtas and fusion wear.

Biba’s commitment to quality craftsmanship and attention to detail has made it a preferred choice for women seeking both timeless elegance and contemporary flair in their attire. Whether it’s for everyday wear or special occasions, Biba has consistently delivered a blend of comfort and style, making it a beloved brand among Indian women. With its Indian roots and global appeal, Biba continues to celebrate the beauty of tradition in the ever-evolving landscape of fashion.

W for Woman

W for Woman is a distinguished Indian fashion brand known for its elegant and contemporary ethnic wear designed exclusively for women. Under the umbrella of TCNS Clothing Co. Limited, W combines tradition with modernity to offer a wide range of stylish apparel. Its collections include intricately designed kurtas, versatile bottoms, and fashionable accessories.

What sets W apart is its commitment to crafting clothing that caters to the evolving tastes and needs of today’s women. The brand’s designs seamlessly blend Indian aesthetics with contemporary fashion trends, making it a favorite choice for women who appreciate both heritage and innovation in their wardrobe. W for Woman continues to empower women with clothing that’s not just stylish but also comfortable and functional for everyday wear and special occasions alike.

Ritu Kumar

Ritu Kumar is a revered name in the Indian fashion industry, known for her pioneering contributions to reviving traditional Indian textiles and craftsmanship. With her eponymous brand, Ritu Kumar has been a trailblazer in showcasing the rich heritage of Indian fashion on a global stage.

Her creations encompass a wide spectrum of styles, from intricately handcrafted bridal wear to contemporary, ready-to-wear fashion. Ritu Kumar’s designs are celebrated for their exquisite use of embroidery, prints, and a vibrant color palette that captures the essence of India’s diverse cultural traditions.

With a career spanning several decades, Ritu Kumar has not only created timeless fashion pieces but has also played a vital role in preserving and promoting India’s textile heritage. Her brand stands as a testament to the seamless fusion of tradition and modernity, making it a choice for those who seek sophistication and cultural richness in their attire. Ritu Kumar’s legacy continues to inspire both aspiring designers and fashion enthusiasts worldwide.

Global Desi

Global Desi is a renowned Indian fashion brand that caters to women seeking a fusion of traditional and contemporary styles. Established in 2007, the brand has become synonymous with free-spirited, creative, and avant-garde fashion. It seamlessly blends Indian aesthetics with a global outlook, offering a diverse range of clothing and accessories that reflect a boho-chic sensibility.

Global Desi’s collections are known for their vibrant colors, innovative designs, and a deep-rooted connection to India’s rich cultural heritage. The brand appeals to women worldwide who appreciate fashion as a means of self-expression.

With a commitment to sustainability and a passion for celebrating diversity, Global Desi continues to make a mark in the global fashion landscape, providing women with a platform to embrace their individuality while staying connected to their roots.


Manyavar is a prominent Indian brand that has made a significant impact on the men’s ethnic fashion wear segment. Founded in 1999, Manyavar aimed to fill a gap in the market for high-quality ethnic wear for men. Over the years, the brand has not only achieved that goal but has also become a celebrated name in the Indian fashion industry.

Manyavar initially focused on men’s ethnic wear and established itself as a go-to destination for traditional attire, including sherwanis, kurtas, and accessories. However, it later expanded its product range to include a wider variety of men’s garments and accessories, offering a comprehensive selection for various occasions.

Known for its timeless and iconic attires, Manyavar has gained recognition not only in India but also globally. The brand’s commitment to quality, craftsmanship, and a diverse range of designs has earned it a loyal customer base. Manyavar’s journey has been one of transformation and growth, making it a key player in the celebration wear market for men.


Fabindia is India’s largest private platform for products created using traditional techniques, skills, and hand-based processes. Founded in 1960 by John Bissell, Fabindia initially started as a company exporting home furnishings. Over the years, it has evolved into a renowned chain store that retails a wide range of products, including garments, home decor, furnishings, fabrics, and handmade items crafted by artisans and craftspeople from rural India.

Fabindia is known for its commitment to promoting India’s diverse craft traditions and supporting local artisans. The brand’s products are characterized by their natural, craft-based, contemporary, and affordable nature. Fabindia’s mission is centered on harnessing the transformative power of a well-run business that is dedicated to sustaining traditional craftsmanship and providing customers with high-quality, unique, and ethically sourced goods.

With a focus on handmade garments, home furnishings, fabrics, and ethnic products, Fabindia has played a pivotal role in transforming the Indian handicraft sector. It has become a symbol of sustainable and responsible consumerism while celebrating the rich cultural heritage of India.

Wills Lifestyle

Wills Lifestyle, a premium fashion brand by ITC Limited, is synonymous with effortless elegance and style. Known for its chic and sophisticated clothing, it offers a premium wardrobe for both men and women.

The brand has gained recognition globally for its diversified portfolio of products. With a strong presence in the market and a reputation for quality and fashion-forward designs, Wills Lifestyle has become a preferred choice for those seeking refined and contemporary attire.

Wills Lifestyle focuses on creating an exclusive shopping experience, offering a wide range of clothing and accessories that cater to the fashion sensibilities of modern individuals. Its commitment to elegance and a commitment to excellence in design has set it apart in the world of premium fashion.

While it has been a significant player in the fashion industry, it’s worth noting that there have been reports of ITC restructuring its lifestyle retailing business, which might impact the brand’s future direction.

Allen Solly

Allen Solly is a well-established premium clothing brand that operates under the umbrella of Madura Fashion and Lifestyle, owned by Aditya Birla Group. Launched in India in 1993, the brand has made a significant mark in the fashion industry with its smart and unconventional approach to clothing.

Allen Solly is known for its edgy positioning, offering clothing that caters to a new consumer class seeking both style and comfort. It has been a pioneer in introducing Western wear for working women, revolutionizing the Indian fashion landscape. In 2002, the brand introduced “Friday dressing,” a concept that encouraged a more casual and relaxed approach to work attire.

The brand’s communication and marketing strategies have been noteworthy, and it is recognized for its classy and stylish clothing collections. Allen Solly offers a wide range of clothing, including shirts, t-shirts, jeans, trousers, and accessories, catering to men, women, and kids.

With its commitment to modern fashion and innovation, Allen Solly continues to be a prominent choice for individuals who appreciate contemporary and chic clothing.


Westside is a prominent and popular fashion and lifestyle brand known for its stylish offerings and a wide range of products. Here are some key points about the brand:

  1. Establishment and History: Westside is a part of Trent Ltd., a subsidiary of the Tata Group. It was established in 1998 and has since become a leading player in India’s fashion retail industry.
  2. Product Range: Westside offers an extensive product range, including men’s, women’s, and children’s fashion apparel, footwear, accessories, home furnishings, and decor items. The brand is known for its compelling and aspirational fashion collections.
  3. Private Label Focus: Westside stands out by primarily focusing on private label brands, with approximately 97 percent of its offerings being in-house brands. This approach allows the brand to offer unique and exclusive fashion choices to its customers.
  4. Inclusivity: The brand has a vision of inclusivity and aims to cater to a diverse audience. It offers fashion choices for men, women, and kids, making it a one-stop destination for family shopping.
  5. Retail Presence: Westside operates a network of retail stores across India, providing a convenient and accessible shopping experience to customers across the country.
  6. Trendy and Aspirational: Known for its trendiness and aspirational fashion collections, Westside has positioned itself as a compelling departmental store that brings fashion to life.

Westside’s commitment to offering stylish and high-quality fashion choices has made it a favored destination for shoppers looking for the latest trends and lifestyle products.


Rangriti is a contemporary women’s Indian wear brand known for its fusion of vibrant colors and fashion (Rang and Riti). Here are some key details about the brand:

  1. Ethnic Fashion: Rangriti specializes in offering a wide range of ethnic wear for women, including traditional kurtas and tops. These designs cater to the modern Indian woman, blending classic patterns with comfortable fabrics.
  2. Online Presence: Rangriti operates an online store, making its fashion accessible to a broader audience of women looking for stylish ethnic wear options. The brand’s online platform showcases its diverse collection.
  3. Founding Year: Founded in 2014 by Meena Bindra, Rangriti has quickly gained recognition in the fashion industry for its distinctive approach to ethnic wear.
  4. Quality and Affordability: Rangriti aims to provide superior quality ethnic wear at attractive price points. It caters to a wide range of customers, ensuring that high-end fashion is accessible to all.
  5. Expanding Market: Over the years, Rangriti has expanded its presence and popularity, becoming a notable player in the women’s ethnic wear segment.
  6. Colorful and Trendy: The brand’s name reflects its colorful and trendy approach to traditional Indian fashion. It strives to offer a blend of tradition and modernity in its clothing.

Rangriti’s unique fusion of colors and fashion has made it a favorite choice among women seeking stylish and comfortable ethnic wear options.


Pantaloons is one of India’s largest and most trusted fast fashion retail brands. Here are some key points about the brand:

  1. Size and Reach: Pantaloons is a prominent player in India’s fashion retail industry with an extensive network of 430 stores across 195 cities and towns, making it easily accessible to a vast customer base.
  2. Fashion Destination: Known for its diverse and trendy clothing collections, Pantaloons caters to men, women, and kids. It offers a wide range of fashion options, including apparel, accessories, and more.
  3. Part of Aditya Birla Fashion and Retail Ltd.: Pantaloons operates as a division of Aditya Birla Fashion and Retail Ltd., a renowned conglomerate in India. This association adds to its credibility and financial stability.
  4. Trusted Brand: Pantaloons has earned the trust of consumers and was voted as ‘India’s Most Trusted Apparel Retail Brand’ in a Brand Equity Survey.
  5. Playful and Youthful: The brand is known for its youthful and playful approach to fashion, offering customers a vibrant and enjoyable shopping experience.
  6. Marketing Strategies: Pantaloons utilizes various marketing channels, including newspapers, magazines, hoardings, television ads, and online platforms, to promote its brand and products effectively.
  7. History: Pantaloons began its journey in 1997 under the Future Group and was originally incorporated as Manz Wear Private Limited.

The brand’s wide-ranging collection, accessibility, and trusted reputation have solidified Pantaloons’ position as a popular choice among Indian consumers for fashionable clothing and accessories.


Bhane is a contemporary fashion brand that has made a mark in India’s fashion scene. Founded in 2012 by Anand Ahuja and Sarla Ahuja, Bhane stands out for its emphasis on simplicity and individuality in clothing. The brand creates wearable clothing that celebrates the essence of everyday style.

Bhane’s clothing line is known for its unpretentious and unisex appeal. The brand offers a range of clothing items, including trendy t-shirts, shirts, midi skirts, denim wear, and more. It has gained recognition for its functional basics that draw inspiration from real-world street style.

What sets Bhane apart is its commitment to elevating separates for both men and women, making fashion accessible and relatable to a wide audience. The brand has resonated with individuals looking for fashion that combines style with comfort.


Bareek is a sustainable menswear brand that has been making waves in the fashion industry, particularly for its commitment to sustainability and support for India’s local weavers. The brand was founded in Delhi with a clear mission to create conscious and eco-friendly clothing options for men.

What sets Bareek apart is its dedication to working with local weavers in handloom towns like Pochampally. This not only ensures the preservation of traditional weaving techniques but also supports the livelihoods of these skilled artisans. The brand’s handwoven shirts are a testament to the craftsmanship and heritage of India’s weaving traditions.

Bareek’s clothing is known for its breathability, comfort, and unstinting quality. The brand combines heritage patterns with contemporary design, reimagining these patterns for today’s fashion-forward individuals. This unique blend of tradition and modernity has garnered Bareek a dedicated following among those who value conscious sartorial consumption.

Furthermore, Bareek’s approach aligns with the growing sense of responsibility towards the environment, making it a brand of choice for the eco-conscious youth. The brand’s commitment to sustainability and support for local weavers reflect a new wave of fashion that’s not only stylish but also ethical


Mufti is a prominent fashion brand based in India, known for its expressive and contemporary clothing lines. Founded with a deep understanding of Mumbai’s vibrant spirit, Mufti draws inspiration from the city’s creatively stimulating environment.

The brand caters to men seeking a refined sense of style, offering a wide range of fashion clothing, including jeans, shirts, joggers, blazers, and jackets. Mufti’s fashion ethos revolves around a fusion of modern trends with a touch of traditional elegance, making it a popular choice among fashion-conscious individuals.

Mufti’s success story is noteworthy, with the brand becoming a significant player in the Indian fashion industry, achieving a valuation of hundreds of crores. The brand has received positive reviews and high ratings, particularly for its company culture and fashion offerings.

Louis Philippe

Louis Philippe is a distinguished brand of men’s apparel that traces its origins to India. Founded in 1989, the brand is named after Louis Philippe, the King of the French from 1830 to 1848. Louis Philippe has established itself as one of the largest and most prominent apparel brands in India, known for its premium quality and timeless style.

The brand’s mission is to deliver elegance and sophistication to men’s fashion, and it has consistently upheld this commitment over the years. Louis Philippe offers a wide range of men’s clothing, including formal wear, casual wear, and accessories, all characterized by impeccable craftsmanship and attention to detail.

As a subsidiary of Madura Fashion & Lifestyle, Louis Philippe is part of a reputable division in the Indian fashion industry. The brand’s name, inspired by a historical figure known for his refined taste, reflects its dedication to providing men with clothing that exudes class and sophistication.